Social Media Design, Content Management

#WhyHumanities

A multilingual digital recruitment campaign, for the first univeristy WhatsApp chatbot in South Ah

Choosing a university degree is stressful, choosing one from the humanities, even more so. This is due to rapidly decreasing enrolment rates (down 34% at Nelson Mandela University), employability stigmas attached to the social sciences & often limited to no access for many of South Africa’s underprivileged learners to relevant & useful information.

In 2020, why on earth would a parent want their child to study in the humanities? So we built a WhatsApp chatbot to help learners convince them why. And created a multilingual digital recruitment campaign, including the University’s most watched online open day webinar, tailored for the 21st century teenager. 

CLIENT

Nelson Mandela Uni Faculty of Humanities

Role / 

Typography, Branding, Photography

 

Agency / 

Today

 

Year / 

2020

2020 Pendoring Awards

Shortlisted

2020 Loerie Awards

Shortlisted

#WhyHumanities Bot Simulation 2
00:54
#WhyHumanities Bot Simulation 1
01:02
#WhyHumanities Case Study

#WhyHumanities Case Study

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