Social Media Design, Content Management
A multilingual digital recruitment campaign, for the first univeristy WhatsApp chatbot in South Ah
Choosing a university degree is stressful, choosing one from the humanities, even more so. This is due to rapidly decreasing enrolment rates (down 34% at Nelson Mandela University), employability stigmas attached to the social sciences & often limited to no access for many of South Africa’s underprivileged learners to relevant & useful information.
In 2020, why on earth would a parent want their child to study in the humanities? So we built a WhatsApp chatbot to help learners convince them why. And created a multilingual digital recruitment campaign, including the University’s most watched online open day webinar, tailored for the 21st century teenager.
Nelson Mandela Uni Faculty of Humanities
Typography, Branding, Photography
2020 Pendoring Awards
2020 Loerie Awards