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Client / Lavuth'Ibhayi Film Festival
Role / Logo Design, Festival Branding, Collateral Design
Agency / Today
Year / 2019
Festival Identity
Lavuth'Ibhayi Film Festival
A celebration of South Africa's multicultural and dynamic emerging film talent
Lavuth'iBhayi, which literally means "the Bay is on fire" is a film festival that was established to unearth the Eastern Cape's hottest filmmaking talent.
Identity system? Fuego.
Where there's youth, there's fyre.
When we were asked to create an identity for their inaugural festival in 2019, we knew we had to lean into the simple but profound meaning behind their name and play with fire.
From the logo, which was inspired by the iron stencils used to brand cattle, to the brand collateral with provocative headlines, the entire visual identity system used fire to shine a spotlight South Africa's emerging filmmaking stars.
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